Software Alternatives: Top 5 Alternatives to Google Analytics in 2025

Looking to replace Google Analytics? We compare the top competitors offering better pricing, features, or ease of use. Our analysis covers Matomo, Plausible, Fathom, and more. Top pick: Matomo offers excellent value with a user-friendly interface and competitive pricing. Whether you're switching due to cost, features, or platform preferences, these Google Analytics alternatives provide robust solutions for marketing professionals.